How to Increase Google Search Ranking For Websites and Blogs

Details tip to increase Google search ranking on SERP

Google search ranking has become a thing of increasing concern in modern contemporary bloggers,everyone wants to have that special favor for ranking number one in Google search ranking engine result page. But before you attain that height there are safe practices you should carry out so you would see increase in google search ranking.
In other to be able to carry out any of Google’s safe practice techniques, you should first understand the names, and meaning of some terms before knowing their application methods. So allow me to introduce to you the few Google SEO terminologies I know and can explain.

 Terms used in Google search ranking

  • SEO
SEO stands for search engine optimization and the term allows you to optimize your website, blog or app on search engines so that internet users who search for the kind of services you render would see your site, apps or vlogs on search engines.
  • SERP
SERP stands for  search engine result page, that is the landing page where results of searched term on a search engine is displayed.
  • ALGORITHM
This is the mathematical formula,  based on conditioning a sequence of specified actions used by search engine robots to detect how pages are judged to appear on the result page

 Google search ranking factors

In other to understand how search engines like Google access and qualify your articles on their result page, apparently first page, you might need to know the criteria they use, the name of the criteria and how to apply the criterion condition.

Google Panda

Google panda is the algorithm responsible for judging the quality of a site or webpage. Google panda weighs how thick or thing a page, post or website has. If the site has little words and keyword count, the google panda would rate it poorly and that affects your rankings on search engine result page.

Tips: In other to stand a chance to rank better, make sure your post is lengthy with over 2,000  reasonable words and can explain the keyword you are targeting perfectly well without you committing plagiarism (Duplicating other peoples work on your post).

Thus the Google police responsible for apprehending ‘copy and paste’ bloggers is the Google Panda.

Google Penguin

Google penguin is the algorithmic change first launched  on April 24, 2012 for detecting link farmers. What Google penguin does in simple English is to demote websites from google engine result page that are violating google’s webmaster quality guidelines as such practicing black-hat SEO, by means of manipulating backlinks to point your webpage.

Tips: In other to rank well on search engines, take your time (even if
it could cost you days, like this post your are reading) to research properly on any article you are about to post, draft the post very well in simple and yet understanding language in respect to the fear of panda. Quality posts gets you recommendations and good recommendation correlates to quality backlinks and quality backlinks from high PR sites means promotion in SERP.

Q. what if I keep writing quality posts and no one recommends me with a backlink, what do I do?
Google search ranking
Brian Dean @backlinko
A. Most times it could take you time for someone to pass by and decides to give you a backlink, but no mater how long it takes, your quality backlinks would roll out, even from a high PR site. Alternatively, you can officially ask someone to link to your post using the moving man method as explained by Brian Dean from backlinko.com (This practice is officially white-hat SEO). 

But you should understand that no one would link to you if your site is a spammy site or has few text on them or your post is highly irrelevant to them or their topic. Well Brian Dean from back linko would explain much of getting quality backlinks using the moving man method.

Google hummingbird

Google hummingbird is much of search engine algorithm, it deals with search queries. It tries to understand the strings in the search query to know the ‘intent’ of the user. By so doing google hummingbird pings for contents on search engine that has contents focused on the intent of the search string.

Google search ranking
Photo illustration of Google Hummingbird

Photo credit from moz.com

In simple sentence: hummingbird is about matching the meaning of your content rather than matching the keyword of your content.

Lesson: make sure you write a post that clearly answers a question with the presence of the moderated use of the necessary keywords and absence of link farming.

Photo illustration of Google Hummingbird
Photo credit: moz.com

Google pigeon

In my opinion Google pigeon correlates with how your content is been accessed and  ranked. Google pigeon is an algorithmic robot used  to correlate the work of Google penguin as both are the definition of semantic search (how Alexis Sanders from moz.com explained it).
The difference from them both is that pigeon is a juice added to semantic search whereby it has to do with search location. This algorithm concerns those one that has a lot to do with local business.

Tips: To have a good Pigeon rank one is advised to sign up for Google business and get your local business location indexed in google. Also have that local business location embedded in your websites contact us page. Also (for those using blogger) try to turn on post location.

Imagine I have a hospital at ‘ILE IFE’ and I registered by institution on google business and the address on my companies website that has been submitted to Google search console correlates and my website has page/post location turned on, what do you think would happen to my business if someone in dire need of 112 does this??
The photo above correlates with the explanation that google pigeon is responsible for PigeonRank provided one indexes his/her local business for Google business and website to Google webmaster search console.

Note: There are other algorithmic programs that aid the semantic search, but the two mentioned  above are listed just to make you understand the concept of semantics and the algo responsible for propagating the programs.

Mobilegeddon

Mobilegeddon is a ranking factor in google algorithm, it was updated last on April 21, 2015. Google-Mobilegeddon is responsible to increase google search ranking for webpages that are mobile friendly (of course your site speed needs to correlates to mobile serp criteria)on the first page of google. This algorithmic update does not affect desktop and laptop search ranking.

Tip: In other to see increase in traffic, you need to optimize you website for mobilegeddon and by so doing you are optimizing your site for google’s first page which means increase in traffic (both mobile, desktop and laptop) and increase in traffic can convert increase in funnel >> then, boost sales.

The origin of the name ‘mobilegeddon’ is better explained by Wikipedia in one sentence, and it states:

The protologism is a blend word of “mobile” and “Armageddon” because the change “could cause massive disruption to increase google search ranking

Rankbrain

Rankbrain is the algo used by google to process search results and provide more relevant search results for users.

 In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content.- Wikipedia

If rankbrain comes across a phrase, a group of words or sentences it hasn’t come across before, it starts to guess for words or phrases with similar meaning and begins to filter the request accordingly (full stop).

Tips: In other for you to stand a chance to be judged amongst first page winners, try to make your article user, human and robot friendly. Make your post have meaning, so when a layman reads your article,he can credit you with a social share facebook like and follow (hopefully, that counts too).  Do not allow any ear that hears a mouth that reads your article tingle.

Google penalty

Google penalty is not an algo, instead its the negative recommendation given to defaulting bloggers by google because they refused to follow Google webmasters quality guidelines.

There are several reasons that could make google penalize you and most of them are related to link shit. See the list of few I can show you now.

  1. Paid links
  2. Comment spam
  3. Blog networks
  4. Guest posting

Tips: As a web veteran you should not encourage any of these listed above, if you so love to see comments of your blog,  go to your robot.txt settings page and put the ‘NOFOLLOW’ tag, so that careless links posted on your comment section does not ping google to mark you as spam site.

Once you have been penalized by google it is really had to get out from it because it could take you longer time or even forever to retrace your mistakes. But just in case you are a victim of google penalty, try reading this posts from chapter 1, understand the the terms and ranking factors again, then start cross checking your webpage for errors according to each algo explained.

Photo result for google penalties
Sites penalized by google and what they suffered.

PART 2: How to implement Google algorithmic updates for SERP, SEO on a blogger for a better Google search ranking.

Most people wants to make money from their blogs and they think by just signing up for blogger and putting on some ‘God help me posts’ most of which are plagiarized contents, (some are relevant topic with irrelevant keywords, texts and punishable post found guilty by google webmaster quality guidelines) without prior knowledge of how to increase google ranking. There are many ways you can earn from your blog (blogger), whether it is a free blog or a premium blog without a third party domain it doesn’t matter.

What matters most is how you optimize your blog to increase google search ranking and follow the rules and guidelines. As you may know the best source of gaining organic traffic is from search engines. In other to receive quality traffic from search engines is to learn how to increase google search rankings on your website.

Show me how?
 For those that own a blogger hosted blog I would quickly make use of pictorials with little illustration for better understanding of  how to increase google search ranking for websites and blogs , first things first.

Adding a meta tag description of your site

What is a meta tag? A meta tag is an html text that describes the content of your website. In other to increase your google search rankings, you would need to tell search engine crawlers what your site is all about. When a user searches for lists of websites that offers your service or has your keywords, google would list you out on search engine result page, but appearing on a first page is dependent on your DOMAIN AUTHORITY (DA).
 1. Quickly login to your blogger dashboard, click on SETTINGS>>SEARCH PREFERENCE and add your meta tag as seen in the image below.
photo illustration of adding a meta tag to blogger blog
Adding a meta tag to blogger blog

2. Copy and paste this code as in in the image below in your custom robot txt editor.

User-agent: *

Disallow: /search

Disallow: */comments

Allow: /

Sitemap: https://your-site.com/atom.xml?redirect=false&start-index=1&max-results=500 (if its a blogger)

Sitemap: Any direct link pointing to any page you wish google to index

Photo illustration of of adding a robots. txt file in blogger
Editing your robots.txt file

3. Now, edit you custom robots header tag to like like the pic below

Photo illustration of how to edit custom robots header tag

4. Adding a site title and description is a good way to increase google search ranking for your websites so far it has a good site title accompanied by a description.  Click on SETTINGS>> BASIC and follow the prompts as example shown  below:

Photo illustration of adding a site title and descriptions
Adding site title and description

5. Visit www.google.com/webmaster to officially submit your site to google search console.
6. Post settings for SERP: when you want to increase google search rank on result page there are few practices you would need to put up to rank well on search engines.

  • When making a new post make sure your post length is not below two thousand words (2,000) counts, if you really want to rank well as regards to post quality determined my PandaRank.
  • Make sure to embed resourceful links that better explains or speaks more of a phrase or sentence in your post.
  • Google penguin loves to see inbound (especially local links: pointing to a page or post within the website) links in a blog. When users keep navigating different page posts in your site as results to ‘quality inbound link’ it decreases the bounce rate of your website. Decreasing bounce rate affects page ranking positively.

Note: Do not engage in an excessive use or abuse of inbound links and deeplinks, because penguin might see that as a way to spamming. Even when the links are necessary for citations, make use of the NOFOLLOW TAG.

  • Make sure your post has at least one genuine photo, also make sure your photos are well captioned and your keyword is placed on the ALT+TEXT of the image. It increases your chances of ranking well on main page and also on google image.
  • Adding a video to illustrate more on the topic is an additional advantage but not compulsory.
  •  Edit your post link to be short and precise as possible because short post links rank better than long tailed links. e.g mysite.com/seo/increase-google-search-ranking.html“, mysite.com/seo/One-million-ways-to-increase-google-search-ranking-2017X.html„¨. The indexing factor doesn’t really come from keywords in links, its in the quality of the post.( but the post MUST have the keyword present).
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